The best ecommerce checkouts in 2023 - Rally

When you’re aspiring to give your shoppers the best experience possible, the default checkout page on your ecommerce website likely isn’t good enough. They’re often outdated, have a poor user experience, and you’re limited on ways to boost your conversion and retention.

This is where third-party checkouts can make a huge difference to your sales, as they give you many options for enhancing your checkout process.

In this article, we’re going to look at the ecommerce checkout page options for your online store so you can find the best solution for you. 

Best practices for designing high-converting ecommerce checkout pages

Here are some things we look at when assessing the best ecommerce checkout options. These items make for high-converting pages that entice your online shoppers and get you higher conversion rates.

1. Mobile optimization: With the increasing use of mobile devices for online shopping, it's essential to optimize checkout pages for mobile users to reduce friction and improve conversion rates. A one page checkout is an ideal checkout page design for these shoppers.
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2. Payment options: Many ecommerce stores lose customers by not allowing them to checkout with their preferred payment method during the checkout process. Offering multiple payment options and providing a secure payment process is crucial to building trust with customers and encouraging them to complete their purchase. 
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3. Personalization: Providing a personalized checkout experience based on customers' preferences and purchase history can improve their satisfaction and loyalty. These are things such as welcoming back past customers or showing them exclusive offers based on their purchase history on the checkout page.
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4. Testing and optimization: Conducting A/B testing and analyzing checkout page data can help businesses identify areas for improvement and optimize their checkout process.
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5. Social proof and trust signals: Including customer reviews, trust badges, and other social proof elements on checkout pages can help build credibility and trust with potential buyers.
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6. Shipping and delivery options: Providing clear and transparent shipping and delivery options, including pricing and estimated delivery times, can help reduce checkout abandonment and improve customer satisfaction.
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7. Customer support: Offering easy access to customer support options, such as live chat or phone support, can help address customer concerns and questions during the checkout process.

Top ecommerce checkout solutions for 2023

Now that we’ve established what best practices make for an ideal checkout page, we can dive into our list of the top checkout pages you can implement for your ecommerce website. 

Rally

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Best For: 

Rally is your best option for fully replacing your checkout without any code. It is designed to work with your existing ecommerce backend and fits seamlessly into your frontend and the rest of your tech stack. Rally makes it really easy for you to have a one page checkout without needing a developer because they eliminate the complexity of building the checkout by doing it for you.

The Rally checkout process is a one page checkout whose sleek design has led to increases in conversion rates and a reduction in abandoned checkouts. The one click checkout feature allows you to access the current Rally vault, increasing your checkout conversion rates even higher with those who are recognized through the checkout system.

Rally is more than just a checkout option, it provides a new way for you to generate revenue with your checkout by including post-purchase offer funnels (PPOs). Customers are shown an exclusive offer based on their purchase history, making the offer relatable to their current needs. PPOs within the Rally checkout have shown to increase AOV 12%+.

Key Features:

• One-click checkout with secure customer vaulting
• Post-purchase offers 
• Buy now buttons
• Integrates with your backend (BigCommerce, commercetools, Swell, Magento, SalesForce, custom builds, etc.)
• Multiple payment integrations such as Klarna, Afterpay, PayPal, Apple Pay, GPay, cryptocurrency, and many more
• Supports your current tech stack
• Optional add-on fraud protection bundle with chargeback guarantee 
• Analytics dashboard to track overall sales and post-purchase offers

Pricing: ‍

Rally is the best value for updating your checkout process. The one page checkout with post-purchase offers is 0.5% monthly. No hidden fees. No contracts. 

You can add on their fraud protection bundle but will need to get a quote from their team regarding how much that will add to your Rally bill since it varies based on industry and the package you want.

Rally also offers yearly contract discounts. The pricing for this is based on your previous years GMV.

All Rally accounts come with one-on-one onboarding and setup as well as a 30-day free trial that starts when you go live with the checkout. Not when you sign up. This gives you ample time to make sure everything is implemented properly without feeling like you need to rush through setting up a whole new checkout. 

Bold

Best For: 

Bold is targeted at larger enterprise companies who want to create their own custom checkout flows. This gives merchants the ability to a/b test various checkout page designs to see what works for their customers.

Similar to Rally, they offer a headless API so merchants can have more control over the platforms they use for their shop.

Key Features:

• Buy now buttons 
• Post-purchase upsell
• A/B test checkout designs
• Subscriptions
• Integrates with your backend
• Multiple payment integrations
  

Pricing: ‍

Bolds pricing 3.9% + $0.30 (2.9% + $0.30 is for the payment provider. 1% is direct to Bold)

PayPal Checkout

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Best For: 

PayPal’s checkout solution is worth considering for business who want to sell fixed quantities at fixed prices and they want a very quick checkout integration. PayPal allos you to accept payment in the form of debit or credit card, PayPal credit, and rewards balances.

Also, because of the popularity of the brand, their checkout comes with some built-in trust from customers who will likely have used them for years.

Key Features:

• Pay with PayPal account or credit/debit card
• Quick setup
• Fraud protection tools for advanced integrations 
• PayPal payment buttons
• Basic to advanced setup options
• Apple Pay and GPay only available for advanced and enterprise checkout option
  

Pricing: ‍

PayPal Checkout charges 3.49% + $0.49 per transaction

Stripe Checkout

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Best For: 

Although not a plug and play solution, Stripe is a good option if you have a dedicated dev resource available to implement their checkout.

It supports over 25 languages and allows multiple payment methods. This also makes it a good option if you make a lot of international sales.

Key Features:

• One-click payments
• Multiple payment integrations
• Supports 30+ languages and 135+ currencies
• Device optimized 
• Customize colors on checkout
  

Pricing: 

Stripe Checkout pricing is 2.9% + $0.30 + $10/month for using your custom domain.

Bolt

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Best For:

Bolt was one of the first one click checkout options for ecommerce customers. They have multiple integrations for payment types, platforms, and also offer fraud protection with chargeback guarantee as part of their services.  See how Bolt compares directly to Rally.

Key Features:

• One-click checkout
• Buy now buttons
• Fraud Protection
• Multiple payment integrations
• Multiple backend integrations
• Analytics dashboard
  

Pricing: 

Bolt checkout charges somewhere between 1% - 1.43% + additional fees for their payment processing (typically around 2.7% + $0.30).

If you want to test out Rally, you can get into a new Rally account today and connect your storefront. Just click here to get started!